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Günümüzde sosyal medya araştırmaları iletişim disiplini içinde önemli bir yer işgal etmektedir. Bunun nedeni sosyal medyanın giderek yaygınlaşması ve iletişim araştırmacılarının dikkatlerini bu alana yöneltmesidir. Bir literatür incelemesi niteliğindeki bu çalışma, iletişim yönelimli sosyal medya araştırmalarını analiz ederek bu çalışmalarda kendisini gösteren araştırma eğilimlerini ve örüntülerini açığa çıkarmayı hedeflemektedir. Çalışmada, bu hedefe ulaşmak için Web of Science kataloğunda taranan dergilerde 2011-2020 arasında yayınlanmış, atıf sayısı yüksek iletişim yönelimli 120 makale niteliksel içerik analiz tekniği kullanılarak altı başlık altında incelenip kodlanmıştır. Kodlama başlıkları sırasıyla (i). incelenen araştırma konusu, (ii). kullanılan kuramsal çerçeve/model, (iii). odaklanılan örneklem/analiz birimi, (iv). benimsenen yöntem, (v) kullanılan sosyal medya platformu ve (vi). araştırma uzamı şeklindedir. Elde edilen bulgular, iletişim disiplini içinde yer alan sosyal medya araştırmalarındaki genel araştırma eğilimini anlamaya yardımcı olmaktadır.
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