Popülist söylemlerin yaygınlaşmasında ve popülist hareketlerin başarısında medyanın önemli bir rolü olduğu göz ardı edilemez. Farklı bağlamlarda medyanın etkin kullanımı popülist aktörler için değişiklik gösterir. Bununla beraber, retorik ve eylemleri ile medyayı etkileyebildikleri gibi kimi zaman medyada çok fazla görünür olamayabilirler de. Bu noktada, makalemizin amacı popülist aktörlerin medyada neden/nasıl görünür oldukları (veya olamadıkları) ve medyayı nasıl kullandıklarını açıklamaktır. Hallin ve Mancini (2004) karşılaştırmalı bir şekilde medya sistemlerinden bahsederek, üç farklı modelde ülkeler arasındaki değişiklikleri anlatmaktadır. Liberal, demokratik korporatist ve kutuplaşmış çoğulcu modeller dört farklı boyutta birbirinden ayrılır: gazete endüstrisi, siyasal paralellik, profesyonellik ve devletin rolü. Bu makale de popülist aktörlerin medya kullanımlarını ve görünürlüklerini dört farklı boyutu göz önüne alarak medya sistemleri ile ilişkili olduğunu savunmaktadır. Bu doğrultuda üç farklı modeli açıklamak için Birleşik Krallık, Hollanda ve Türkiye incelenmektedir.
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