Diyakronik Medya Etnografisi: Toplumsal Değişimden Fiili Toplumsal Değişimlere
John Postill

Öz

Bu makalede medya ve toplumsal değişimler gibi zorlu bir meselenin etnografik olarak nasıl incelenebileceği sorusuyla ilgileniyorum. Bu amaçla bu konuya odaklanan medya etnografisi literatürünün yanı sıra Malezya ve İspanya’da yürüttüğüm kendi çalışmalarımdan da yararlanıyorum. Etnografların medya ve toplumsal değişime dair disiplinlerarası incelemelere katkı sunabilecek bir konuma sahip olduklarını ileri sürüyorum. Öte yandan bunu başarabilmek için mutlaka dikkatimizi medya ve “toplumsal değişim”den (yani her şeyin sürekli değişim halinde olduğu yönündeki tespitten) medyanın fiilî toplumsal değişimlerle ilişkisi bağlamında incelenmesine çevirmemiz gerekiyor—1970’li yıllardan 2000’lere Kuala Lumpur’da yaşanan banliyöleşme, İspanya’da Franco sonrası dönemde ahlâkın sekülerleşmesi ya da yine İspanya’da yeni indignados partilerinin 2015 yerel seçimlerinde gösterdikleri başarı bu tür değişimlere örnek teşkil edebilir. Etnografik anlamda şimdiki zamandan geçmiş zamana—muhtemel değişimlerden fiilî değişimlere—doğru böylesi bir geçiş toplumsal tarih adına etnografiden vazgeçmemizi gerektirmez. Aksine bu tür bir yaklaşım fiilî toplumsal değişimlerin aşama aşama ilerleyen biyografik mantığını kavrayabilecek yeni “diyakronik etnografi” türlerine ihtiyaç duyar. Bunun üstesinden gelebilmek için medya pratikleri, medya biçimleri ve faillerine dair sadece çok-alanlı (Marcus, 1995) değil aynı zamanda çok-zamanlı saha çalışmaları yürütmemiz gerekir. 

Anahtar Terimler

medya; toplumsal değişim; diyakronik etnografi; medya etnografisi.
DOI: https://doi.org/10.17572/mj2017.1.1943

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